Innocent? Am I catholic? No, I’m talking about the British company making big bucks with tasty smoothies. They started in 1999 with one little shop and a cow van and build up an innocent-empire with now over 7000 retailers. They use 100% natural products, procure their ingredients ethically, give 10% of their profits to charity, use ecologically sound packaging material AND the newest technologies. Take their brand new flash pinhboard for example: It’s using a constant flickR stream from their own customer made collective, so it’s different any time you visit. That’s clever. And innocent – somehow…
(BTW: Their drinks really taste very good. I hope they are starting in Munich soon!)
Innocent: The pinboard, the blog, pages for kids, the foundation
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